What is branding?
The visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers' mind.
What is a logo?
A mark or symbol created for an individual, product, service, or company that translates the impression of the company it is representing
What is a logotype?
Any alphabetical configuration that is designed to identify by name an individual, product, service, publication or company.
What does color matter?
Color Psychology is very real and has the power to make or break your brand. Check out this diagram created by The Logo Company.
What is brand strategy
A long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.